Top Nashville, TN News of 2020

Nashville, TN News

The year 2020 was no ordinary, and Nashville was no exception. From a crippling global pandemic to divisive elections. Here is a revisit to last year’s top headlines.

Abortion Restrictions

Nashville passed some of the restrictive abortion laws. And this was one of the priorities for Gov. Bill Lee. He addressed Nashville reporters and stated that every life is important. In June 2020, the lawmakers passed the bill. In the past, the abortion restriction had been challenged severally but gained a solid legal footing.

And this Nashville news came as a shock as democrats thought the senate would not take up the bill. With this bill, women would be required to get an ultrasound before they can procure an abortion.

Later, the American Civil Liberties Union released a statement to Nashville news desks stating that lack of abortion ruined the lives of those struggling financially. The union also stated that the bill affected:

  • People with limited income
  • People of color
  • Rural and young people
  • Those who face a significant barrier to healthcare

Corona Virus Pandemic

In March 2020, the government recommended social distancing. Also, the public health officials reported the first case of coronavirus pandemic. According to Nashville News reporters, a 73-year old man died as a result of the virus but had an underlying condition.

Within the same period, the Vanderbilt University Center isolated 20 health workers who tested positive for coronavirus. A few days later, Franklin State declared a state of emergency. But to prevent further spread of the virus, Mayor Ken Moore asked those returning from spring break to self-isolate. Apart from that, the Andrew Jackson Hermitage canceled events like:

  • Dog days
  • Vintage Baseball
  • Mother’s Day teas
  • Yoga
  • Easter egg hunts

The other report that hit Nashville headlines is that lawmakers approved $39 billion to combat the pandemic. And within a few days, Nashville closed restaurants for dining. The Sheriff’s office also gave a directive – the officers were required to issue citations instead of making arrests. In another response to combat COVID-19, the Nashville sheriff released inmates to reduce the spread of the infection.

As coronavirus cases recorded a new high, Tennessee looked for ways to double ventilator supply.

Deadly Tornadoes

Early March 2020, at least 20 people died after Tornadoes crossed the state. At a press conference hosted by Nashville news reporters, Governor Bill lee stated that the deaths were recorded in four counties including the state capital. Extensive damage was reported and many people went missing.

During this period, thousands of residents went without power. However, all the polling stations were given a backup generator. Even when all seemed impossible, the government did everything possible to ensure folks went out to vote.

The National Weather Service told Nashville news reporters that they were inspecting the damage to determine the severity of the tornados. There was also a risk of flooding in some parts of the city.

Racial Injustice

Just like in other states, thousands of Americans gathered in Nashville to protest against the death of George Floyd. They were demanding systemic racism and policing. Based on reports released by Nashville news reporters, Floyd’s killing has spurred protests against police brutality.

The residents gave their grievances after a handcuffed man died at the hands of Minneapolis police officers. This shocking death prompted members of Mount Gilead Missionary Church and Harpeth Hill Church of Christ to talk about racial injustice. But keeping in mind that all this happened in the wake of the Coronavirus pandemic, people had face masks as they demonstrated.

Before closing the discussions, the residents gave solutions to Nashville news reporters and advocated the police to wear body cameras.

Hagerty Wins Senate

In November, the Republican candidate Bill Hagerty won the senate seat in Tennessee with landslide votes. This was after President Trump endorsed him against Marquita Brand Show. After the declaration was made, Bill addressed Nashville news reporters and highlighted that the president was happy with the results. He also emphasized that Tennesseans had made their choice and mentioned that socialism has no place in America.

But these were not just any other Nashville news – since 1994, the seat has been in the hands of the republicans. It’s worth mentioning that Hagerty was the commissioner of the former Republican governor and a member of a board in a private investment firm. He also served as a presidential advisor to Mitt Romney.

Even before the campaigns took off, president Trump had declared that he would back Hagerty for the seat.

Nicholas Sutton sentenced to death

In February, the Tennessee justice system was put on test following the declaration of a death sentence. Sutton was sentenced to death in 1986 but was diagnosed with multiple sclerosis. And he had no idea how the condition had ravaged his body.

Nicholas got sentenced after the jury proved beyond any reasonable doubt that he killed his grandmother in 1979. And it was also clear that the convict was responsible for two more other deaths. In 1985, he was taken to a correctional facility and sentenced to death.

In 2011, a psychologist released a statement to the jury that Nick was abused by his father and his life became a living hell. According to Nashville news headlines, his father held Nicholas hostage at gunpoint.

In his descent, a six circuit judge noted that Nick’s lawyer didn’t present evidence of a traumatic childhood. As days grew closer, the governor had not given his views on the matter. After speaking to Nashville news reporters, Sutton’s attorney emphasized that his life had an immense value.

Nicolas was supposed to be executed in 2015, but some legal issues surrounded the execution protocol. Any inmate who was sentenced to death before 1999 would choose an electric chair or lethal injection – Nicholas chose electrocution.

Based on a cemetery petition that reached Nashville news desks, Nicholas had expressed remorse for the acts he had committed, and he was a changed man. But one prison employee had credited Nicholas for his exemplary behavior. He had saved people’s lives by:

  • Saving lives by protecting the officials
  • Alerting authorities
  • Escorting officials from fights

This story was highlighted amid four other inmates who were scheduled to die. Before COVID-19 hit, the appellate judges ruled that the trial court judge ruling was based on the evidence presented to the jury.

Pilot Convictions Tossed Restored

Towards the end of 2020, most Nashville bulletins reported that Nashville federal prosecutors were looking to restore a case that involved a pilot and two employees. It was alleged that they cheated a Nashville Demolition Contractor millions of dollars.

The petition was asking a US Circuit court to reconsider the ruling. Nashville news reported that a sentence of 12.5 years was not enough. And that’s why the panel ordered the case to be sent to a new judge. At a previous trial, Hazelwood criticized the board of directors but later apologized for the language.

After prosecutors reviewed the story and it was concluded that such remarks would affect the success of the company.

Alexander Impeachment Spotlight

Former U.S Senator Lamar Alexander came to the spotlight after pushing for a vote to impeach President Trump. But the question was whether to call for witnesses or not. In one end, the influential GOP senators who took the front line were:

  • Mitt Romney of Utah
  • Susan Collins of Maine
  • Lamar Alexander of Tennessee
  • Lisa Murkowski of Alaska

According to the information that was featured in Nashville news reports, majority leader Mitch McConnell was making the case while other GOP leaders were on Trump’s defense. The former security advisor would insist on getting a witness of their own.

Other Nashville news reported by Politico stated that McConnell was receptive about a meeting that was attended by Mike Lee, John Cornyn (Tex.), and Lindsey O. Graham. One of the officials said Cruz had talked about an idea that had been brought up by GOP senators. The push by Cruz showed how the republicans were working towards balancing the party.

For many weeks, the democrats had asked the former administration to testify how Donald Trump had withheld the military aid. At the time of writing this Nashville news, two parties had shown their willingness to support the impeachment process.

Nevertheless, Romney had maintained he was determined to criticize Trump for:

  • Opposing a nominee from the former administration
  • Criticizing Trump on trade
  • Leading the charge against the member of Federal Reserve board

Other Nashville news that was captured by the media stated that Romney was the loudest critic of the president Trump administration. This news was unprecedented as Romney was a close ally of President Trump.

School Vouchers

In June 2020, Tennessee Governor refused to launch school vouchers after a supreme court declined the matter. During a legal battle on taxpayer funding, Gov. Lee could not launch the program as it was earlier planned. Following a year of the most contentious battle, rapid-fire development refused to halt the two battles.

But the news that was featured in most Nashville news bulletins this is was the most contentious education battle in recent history. Earlier, the five-member court had issued a statement asking the justices to come on board. And since the governor was still committed to funding the program, its effect would come into effect in 2021.

In 2019, Nashville news desks highlighted the issue after the court’s refusal. The governor challenged the courts to help parents make educated choices for their kids. In another statement, Gov. Lee stated that more than 2000 children would benefit from the program. He emphasized respect for the court’s decision and was committed to giving children a better educational fit.

The state attorney quickly appealed the decision, but the time of reporting the matter was pending hearing.

Nashville bomber blew himself Up

During the Christmas season, a man who had targeted Nashville blew himself up. When addressing Nashville media houses, the Chief of police the man blew himself up during the explosion. But at the time of gathering reports, they were not aware of the motive of the bomber. Nevertheless, the police managed to get DNA samples and linked to an incident to Anthony Quinn Warner.

However, he emphasized that Nashville was safe and there was no threat to the city. The investigating authority could not identify the motive. After his identity was uncovered, it was clear that the man had some experience in electronics.

It was also determined that he had a home and a backyard. And according to the pictures captured on Google maps, a similar explosion was recorded in 2019. During the same period, a man named Warner was being pursued by the police. The other news that was highlighted in Nashville news bulletins is were pieces of evidence.

In the latest incidence, an RV was spotted and what followed next was a few shots in the air. Then, black smoke could be seen at the heart of downtown. After that, you could see doors and windows. The officials said they were relying on several theories that the A&T building was also a potential target.

A few steps from where the bombing took place, the tourists had accumulated the sidewalks. Thankfully, the officers had knocked on several doors to warn people to evacuate.

The medium home sales reach a new high

The year 2020 saw people leaving Illinois, California, and New York and getting to Nashville. Based on Nashville released by the National Housing Report, the price of a home in the city reached $339,000 – the highest in history.

According to Jeff (a broker at the Ashton Group of RE), a low-interest rate was a clear reflection of the demand and supply in the market.

To understand the data, you should pay attention to what happened between 2016 and 2020. Most investors were of the view that the home prices would go up for the next few years.

However, those homeowners who talked to Nashville news reporters stated that this was bad news if you’re looking to downsize. But even if the prices were up, affordability was a factor. Towards the end of 2020, the mortgage rate stood at 3%. And those who could not lock-in something had to deal with the harsh reality – the interest rates would go up, which affects affordability. As a prudent investor, you should aware of the curves (peaks and valleys).

Metro Council Supports Transportation Plan

The Nashville council announced that there were plans to pump $1.6 billion on transportation. Some of the improvements would be:

  • Improve mobility infrastructure
  • Expanding bus services
  • Improving sidewalks, bikeways, and greenways

The mayor told Nashville news reporters that there were plans to get additional funds to boost the transportation industry.

Top 2020 News Stories out of Connecticut

Connecticut News

The year 2020 will go down the books as one of the craziest years in American history. Here is a look at the top Connecticut News in 2020.

Fotis Dulos accused of killing wife dies in hospital

In January 2020, police linked Dulos to the killing of his wife (Jenifer Dulos), who went missing amid divorce proceedings. But later the same month, Dulos died after a suicide attempt. It’s alleged that the 52-year old poisoned himself with carbon monoxide. The medics tried to revive the man, but he died two days later.

The case shifted to Dulos ex-girlfriend (Michelle Troconis) and Kent Mawhinney. But an attorney who was responsible for Dulo’s estate requested the court to declare Jenifer dead. Kent was released on bond while Michelle remained on GPS monitoring. As at the time of reporting this Connecticut news, the body of Jennifer had not been found.

COVID-19 hits Connecticut

On 8th March 2020, the first coronavirus case was reported in Connecticut. Based on the reports that hit Connecticut news desks, there were more than 5000 deaths by the end of the year. Also, businesses reported huge losses due to the effects of the pandemic. The total confirmed cases stood at 160,000 by Dec 2020.

Yimi Moncada murderer

Man kills his children in Norwalk and commits suicide

In March 2020, the street residents woke up to the screams of a woman after she discovered bodies of dead children and a man. According to the police, this was a case of murder-suicide. The 27-year old man was identified as Yimi Moncada, who killed himself and two children in a garage.

At around 7.30 am, the police found the bodies of Jesus (4) and Gisselle (5) following a call from a concerned family member. It’s believed that the children were staying with the father over the weekend before he committed the heinous act. The two children were in kindergarten at Rowayton Elementary School.

The leaders asked the entire community to pray for the children who had to go through such an act. Other reports that hit Connecticut news houses is that counselors would be available for any person who needs support. The district also emphasized that they would come up with a way to celebrate the lives of the little children.

Kristie Reda, who lived close to home stated that it was horrible to deal with such a situation, especially with quarantine in place. At the time of writing, Norwalk police Bureau could not confirm why the father committed the act.

Seven women charged with Victoria Secret scheme

In October seven women were charged for planning a theft scheme in Victoria’s Secret. According to Connecticut news released to media houses, the seven planned to steal thousands of dollars between February and October 2019. After that, they returned the items without the original receipt. With such a return method, the suspect could get gift cards and benefit from the value of the stolen item. The names of the women were:

  • Tamijah Hunter
  • Shamonique Mackey
  • Daijah Fagan
  • Imani Aitcheson
  • Shanice Jackson
  • Leonna Jones

It’s alleged that the women used the cards so that the amount could be charged to the debit card of the conspirator. Then, the women would return the full merchandise to recover the full amount.

The authorities told Connecticut news houses that L Brands suffered a loss of more than $100,000. Each of the women was charged with a conspiracy to commit fraud that attracts a penalty of a term not exceeding 20 years.

A wedding goes viral after Ex accused husband of cheating

In September, a new couple got married in the Museum of Contemporary Art – but they didn’t expect that this arrangement could hit Connecticut news headlines. According to the news published in New York Times, Robert and Lauren met in 2017 and later decided to tie a knot three years later.

They moved in together after their first date and later got engaged in 2018. But due to the COVID-19 pandemic, the wedding could not be planned for 2020. Luckily, a friend organized the museum space for the ceremony.

On 2nd August, the guests arrived at the Museum, and the two got married. But what got the attention of Connecticut news reporters is the fact that the couple had a unique connection despite being in different situations.

Millian had two kids, but there was no word on Palmer’s marital status. Then, it was later revealed that Robert Palmer had previously been married.

Later Nikyta Moreno (ex-wife) stated that she learned that her husband was cheating after Palmer made the wedding announcement. She even claimed she got to know about the news after several friends reached out about it.

According to Connecticut news that reached the Times, Lauren and Rob started the relationship in 2017, when Moreno was still engaged to the husband. And based on the information that Moreno gave Connecticut news reporters, she got married to Palmer in a civil relationship in 2015. More interestingly, they had even planned for a bigger ceremony in 2017 but never came to be.

This was the time Moreno realized that all was not well. And even after confronting the husband that he was cheating on him, he never answered. After the wedding announcement, the story went viral and that’s how it caught the attention of Connecticut news reporters. Although Moreno was not aware that there was a wedding in sight, she congratulated the two and wished Nikyta the best.

John Oliver and Danbury Feud

In 2020, John Oliver put the city of Danbury, Connecticut on blast. Most Connecticut media houses stated that this was the most hilarious feud of 2020. It started when Mayor Boughton retaliated that they were going to name sewage `John Oliver memorial Sewer Plant’.

This was ironic because the late-night host comedian (John Oliver) unleashed his take on Danbury. He further stated that he had a grudge against the charming town. And this is what garnered the attention of residents in Connecticut. So, where did the rivalry came from?

It’s believed the rivalry came after John challenged the mayors on the time they needed to build facilities in their cities.

After retaliating his disdain for the city, he stated that he’d offer the city $55,000 if they name the sewage after him. In his response, the mayor said he’d name the sewer after John if he would be physically in Danbury when he cuts the ribbon. In another interview with one of the top Connecticut news houses, John stated he’s a comedian who makes such kinds of jokes. And that he had nothing personal about Danbury, Connecticut.

Election 2020

In November, Connecticut democrats did a good job at US house races. For instance, in Harford Connecticut, the incumbent US representatives maintained their positions. Keep in mind, Connecticut has never sent any democrat to congress in more than 10 years.

According to Connecticut news reporters, there was an aggressive challenge between the democrats and republicans. Even Rosa DeLauro, the longest-serving member of the Connecticut delegation gave the newcomer a good battle. It’s believed that Margaret Streicker used COVID-19 to lure the voters. He accused President Trump’s administration of lying to citizens about the seriousness of the virus.

What made the 2020 election unique is that the state changed the strict rules for voting by absentee ballots. But due to COVID-19 – this was acceptable. It’s estimated that before the polls were open, 28% of voters had already cast the ballots.

Based on the outcome of the general election, Joe Biden highlighted that democrats had expanded their seats in the general assembly.

Connecticut Governor Comments on learning

Connecticut Governor Comments on learning

Ned Lamont, Connecticut Governor expressed his concern in September about the opening of schools. But at the same time, there were fears of overcrowding as this would facilitate the transmission of the virus. This Connecticut news came amid concerns that schools should only open when it was perfectly safe to do so. But the governor retaliated that it would take time to get a vaccine, and that could lead to a lost year of education and children were also suffering in not being able to have school lunches. This was due to the cutbacks on equipment in food service.

Lamont further stated that every state was struggling to find ways of dealing with the pandemic. Some went for a hybrid plan while others opted for online classes. Based on the statistics released by the ministry of education, it was believed that Connecticut had a low infection rate, and this would be a green light to open schools.

But the governors’ remarks didn’t go without questions. Margret Brennan stated that more than 143,000 kids were affected by remote learning. However, she further said that they were doing everything possible to prevent the mishap from happening again.

A few days later, the Connecticut news that was gathered by reporters showed that the governor had a plan to buy chrome books to facilitate the process. He also promised an expanded Wi-Fi for teachers and students. Lamont further added that it required the supervision of the parents for the process to be successful.

The residents took the Connecticut news from a different angle, especially after Georgia High School recorded nine positive cases. And this was the time when images went viral showing students without masks.

Biden Attacked Trump for Shortchanging the National Guard Costs

In August 2020, Joe Biden expressed concerns after Trump cut back on federal funding. According to the Connecticut news bulletins, this came at a time when there were reports of revenue loss due to the manner in how trump was handling Covid-19 cases.

Biden stated that this was not the time for new fiscal burdens. Based on Connecticut news collected by reporters, Trump has directed all the federal government to cover the costs of the national relief guard. This affected states like:

  • California
  • Arizona
  • Connecticut

A week before issuing the statement, Trump had directed that Florida and Texas be covered throughout the year. He further emphasized that all states would begin to kick in 25%. Biden was of the view that the 75/25 burden-sharing rule would put more pressure on the states amid the struggling economy.

Biden believed that the Connecticut news didn’t make sense because earlier on, Trump had announced that he’d deploy 25,000 troops for coronavirus response.

The governors for Florida and Texas appealed for 100% funding, but other states challenged the dispute. Others said that the president didn’t treat all the states equally. This brought interest from other parties like:

  • National Governors association
  • FEMA
  • Defense department
  • Officials from statehouse

The Whitehouse spokesman encouraged governors to send a demand signal why the funds are needed. Later, the National Governors Association agreed on 100% funding until the end of the year. Biden also challenged the president to guard all the territories with National Guard Troops. He further added that the country was experiencing a national crisis and it needed a strategy.

Marijuana legalization

In October five states including, Connecticut was poised to legalize marijuana. According to Connecticut news journalists, the lawmakers were busy talking about criminal justice reforms. Besides, the religious leaders had interfered with the process before. There was another problem of taxes on how to find a common ground.

This political turmoil came after democrat governors stated that they had reached an agreement on how to legalize marijuana. Some of the states that had spent months squabbling over legislation include:

  • New Jersey
  • New York
  • Connecticut

Richard Gottfried, New York Assembly Health Committee Chairman from Manhattan said there was a lot that needed to be done before legalization. This Connecticut news came in when only one state (Illinois) had passed the legislation. And the reason why the process has become much messier is that every lawmaker has an option to weigh on it.

Finally, the governors came up with guiding principles. They also pledged to limit the licenses and level the market across the region.

The lawmakers who support the move gave a thumbs up to governors who showed efforts in legalizing Marijuana. According to CDC, there were concerns about the vaping crisis that had affected over 2000 people. They also agreed on a broad framework that they should follow to reach specific goals.

Veterans Hospital Blast

In November, two workers were placing a steam pipe before the explosion occurred at Veterans Affairs Hospital. The incident injured three men and killed two others. This was a profoundly sad day for Connecticut residents amid the coronavirus pandemic.

At the time of the release of this Connecticut news, the victim bodies had not been identified. A member of the senate affair committee requested the authorities to conduct a conclusive investigation.

Top 2020 News Stories out of Texas

texas news of 2020

We can’t deny the fact that 2020 spawned unforgettable stories – a year that none of us is likely to forget. In this post, we’ll look at the big Texas news stories that garnered the most attention.

The tragic death of NBA superstar Kobe Bryant

The year 2020 started on a sad note after the death of former Los Angeles Lakers, Kobe Bryant, and his daughter. According to the county sheriff’s department, seven other people died in the crash. It’s no surprise the tragic death headlined Texas News desks – Bryant won Oscar in 2018. He also won Gold medals in the 2008 and 2012 Summer Olympics.

Any basketball fan will tell you that Bryant was an influential player in the 1990s and ranked astronomical figures throughout his 20-year career. He will be remembered for inspiring other players to perform to the best of their ability.

COVID-19

On 15th March 2020, the first death was recorded in Texas. A 77-year old man died after developing signs of flu – although it was not clear whether it was COVID or not. According to medics, he was suffering from pneumonia. But a few days later, he died. After that, the government ordered all residents to be tested for Coronavirus, and four cases were found.

The other Texas news stories related to COVID was the closing of bars, nightclubs, taverns, and restaurants in Dallas Country. In addition to that, all restaurants were ordered to offer pick-up only instead of dine-in service.

The same month, the other Texas News Stories was about the emergency declaration of gatherings of no more than 50 people in a single space. On 20th March, the government ordered the closure of schools and gyms. Two days later, the state ordered residents not to leave their homes. They could only leave to get essential supplies and perform tasks that are essential to their safety.

Desmond Jones sentenced to 99 years

The sentencing of Jones was a key Texas news headlines in 2020. He killed a 13-year old girl after a drug deal went bad. Four other people were charged but not with murder. The court found him guilty and sentenced him to life for organizing criminal activity.

During the sentencing, a member of the family of Randle’s (the deceased), gave a tearful testimony of how life has been since the murder.

Jone’s sister also gave a testimony that the brother was not evil. Tensions escalated in the courtroom after Jones told the sister that it doesn’t matter anymore. He was later taken to custody and could watch the rest of the punishment in the cell.

And after a short break, no further witnesses were called, and the attorneys gave their closing remarks. The defense attorney asked the jury to consider 20 years, but the prosecutor convinced the court to a life sentence.

In an interview, Persley (Randle’s mother) said three more people should face charges for her kidnapping and untimely death.

Aggressive Passenger Arrested at DFW Airport

On Feb 14th, a passenger was arrested after he swung at a police officer. The saga became big Texas headlines taking into consideration that DFW key Airport. A man was spotted smoking at the customer service counter and was asked to put it out. Unfortunately, he punched the American Airlines employee. He also tried to hit an officer before he was taken into custody.

Witnesses said that several people tried to calm the man down. The passenger dropped the cigarette in a cup of water and started pulling the hair of the customer service agent. That was not all – aggressive passenger tried to reach to a police officer’s gun. But four other passengers jumped and tried to hold the man down. This man the wrong choice and had to face the consequences.

Shots at Fort Worth Park with 600 People

On 20th May 2020, the shooting of two people at Village Creek Park in Fort Worth made headlines of Texas News. About 600 people were crowded in the park before the shooting occurred. The officials said the shooting happened at around 6.30 pm. Two injuries were critical, and the rest were minor.

Before the incident became top Texas news, witnesses said that they heard gunshots at the center of the park. Then, there was a chaotic scene of people running. At the time when the sound of gunfire run out, the police arrived at the scene with a land cruiser.

Still, there was no clear explanation of why the social distance rules were not followed. And 30 minutes later, there was another shooting at a convenience store. The Texas news headlines continued for a month.

The Leaning Tower of Dallas

TheLeaning Tower of Dallas (former Affiliated Computer Services Building) didn’t collapse after denotation.

Interestingly, the floors surrounding the core collapsed, but the elevator stands and stairways remained intact without any type of hot stick testing.

For two weeks, hundreds of people used to come and take photographs of the iconic remnant gone awry. According to the contractor, the demolition of the building was supposed to take four days. But it ended taking weeks before the building was brought to the ground – it’s a sign of brilliant engineering. It’s no wonder the Tower because of part of Texas news in 2020.

Mother Fatally Shoots 8-Year Old Daughter

The shooting of an 8-year old daughter was the biggest Texas news in May. It’s believed that the woman committed the heinous act before taking her own life.

The 35-year old mother was in her home with her two children. They had a confrontation with her husband before she started to open fire. The SWAT police officers surrounded her home, but the 12-year old boy managed to escape.

According to SWAT, the standoff continued for a couple of hours. The woman opened fire, but the officers retreated. Later, they managed to enter the residence and found the woman and the 8-year old in a pool of blood. From the look of things, it appeared as a murder-suicide.

Four officers fired after the death of George Floyd

Floyd died while being restrained by police officers. In the many days that followed, this became the top Texas News. And after watching how Floyd died, the North Texas police chief said that the police went beyond their mandate. The video circulated online showing a police officer kneeling on a cuffed man’s neck even after pleading that he could not breathe.

After the FBI investigation, the officer failed to respond in the most basic sense. He said the man matched the description of a forgery store suspect. Unfortunately, Floyd was identified as a security officer who worked in a restaurant.

Some witnesses gathered around to record the scene with their phones. According to the owner of the restaurant, Floyd was a good man, and the co-workers loved him.

These Texas news continued for a while and encouraged demonstrations that `Black lives matter’. And after the autopsy report, it was clear that Floyd died as a result of a chokehold. The investigations continued to verify whether the officers verified the rights of Floyd.

Protestors Loot Businesses in Downtown and Deep Ellum

Following the death of Floyd, protestors looted lots of businesses in downtown Texas. But what made the looting make the top headlines is a video that circulated online showing people running out of businesses with items.

As the protestors walked downtown Texas, they smashed windows. The police had to disperse the crowd by setting off tear gas.

Kelly Clarkson files divorce

Kelly Clarkson and Brandon Blackstock have been a power couple for a while. In early June, the couple became part of Texas news headlines after details emerge that they wanted to divorce. After speaking to E-News, Kelly confirmed that she was ready to file for a divorce after seven years.

Since 2013, the couple has supported each other professionally, so the news came out as a shock. Since the two got together, they have not been able to hide the passion they have for each other. After the divorce news, Kelly has remained adamant to comment on the matter.

Shooting at Galleria Dallas Mall

According to the police, the shooting happened after a shooting occurred between two people who knew each other. Before the Texas news hit the headlines, the police had stated that this was not an active shooter situation.

After hearing the gunshots, some witnesses run. One of the shoppers was held inside for 30 minutes before the police arrived. It was clear that most people were traumatized after the incident. The injured man was later taken to hospital.

The remains of a soldier found in Central Texas

On 30th June, the remains of the missing soldier were found in Texas. According to a family lawyer, two suspects were connected to her disappearance.

The report that reached most Texas news desks stated that the soldier went missing in April at Fort Hood. The army also stated that one suspect who was a soldier committed suicide. The other was a civilian.

The officer who tried to make contact with the alleged suspect found that he had already committed suicide. According to the lawyer, the missing soldier was sexually assaulted before being murdered. Her remains were found after a reward of $50,000 was given by the Army Criminal Investigation Command.

Missing body of mother and children found

On July 23rd, police officers launched an investigation after the body of a mother and daughter were found in a Ranch. According to reports that reached Texas News desks, the 31-year old woman and her daughters were last seen headed to a grapevine.

The investigators who traced Natalie’s cellphone found that their car was found on the 4300-block with the children inside. But at the time of the discovery, all three were dead. Amado worked nearby noticed a car parked on the lot but assumed it had a flat tire. The tragic death featured in Texas news headlines for a while.

A plant sends toxic plume in North Texas

In August, there was a massive fire at a facility in Grand Prairie. The health officials urged residents to stay indoors because the toxic plume can cause respiratory problems. It’s believed that a power line that hanged on the plant lead to the big fire. According to the assistant chief of operations, the fire spread throughout the storage area.

A rail car that supported the tower for electricity also exploded. Fortunately, no lives were lost during the incident. After several hours of battling with the fire, the fighters contained it in one location.

The Texas Commission on Environmental Quality insisted that nobody should seek medical attention unless they developed respiratory problems.

Rapper Mo3 Gunned Down On Highway

Perhaps the Texas news that shocked music fans is how Mo3 was being chased down the highway. According to police reports, the 28-year old Noble was attacked in broad daylight by a man with a dark-colored vehicle. The rapper stopped on the freeway, but the man walked towards his car with a gun.

The man chased Noble and fired a few shots before taking the perfect shot. He was pronounced dead a few hours later. Another person was also struck but didn’t sustain serious injuries. The police officers could not explain whether it was a targeted attack or just road rage. At the time of writing this Texas news, nobody had been arrested for the incident.

Serial killer Billy Chemirmir face more charges

Towards the end of 2020, police released reports that Billy Chemirmir faced more murder charges. He was accused of robbing a dozen women of their jewelry. Early December, he got more murder charges bringing the count to 17.

Chemirmir is now facing charges of deaths of 86-year old, 82-year old, and 92-year old. The three seniors were living in a complex in Dallas.

And just like the other cases, all women were suffocated with a pillow. The reports that reached Texas newsrooms showed that it was clear how he gained entry to the rooms. While most of the deaths were believed to be a natural death, the investigating team later realized there was foul play.

In 2018, Chemirmir attacked a woman and was later identified as a suspect. This led detectives to start an investigation of other victims. Most Texas news desks stated that the three women who lived on the fourth floor of the famous Tradition Preston wood died within three months.

The Great Conjunction – An astronomical event

A few days to the end of 2020, a rare Christmas star was spotted – something that hasn’t happened for nearly 800 years. Both Jupiter and Saturn appeared as two bright points in the sky. They were too close and looked like one bright star. Even before the astronomical event hit Texas news headlines, families had an opportunity to look at the sky.

How Beer Companies Use Ecommerce to Sell More Product

ecommerce for beer

According to the US Department of Commerce, US consumers spend more than $230 billion every year on alcoholic products. At the moment online beer sales are a very small segment of the total beer market, but it is growing. As younger people enter the market, there will inevitably be greater demand for beer online from the 75 million-plus tech-savvy millennials. This has not been overlooked by the brewing industry. However, the industry does have some particular hurdles to overcome, not faced by other sectors, such as age verification.

PART 1 – EXPLORING THE MARKET

The Potential Market

Some industry pundits are speculating that the size of the online alcohol market could grow to between $7 billion to $15 billion. A prize worth fighting for. According to industry giant MillerCoors, it is expected that 5% of US beer sales could be made through the Internet within the next few years.

The US industry is lagging far behind the UK at the moment, with just 4% of US beer consumers regularly buying their beer online, compared to 34% in the UK. Click and Collect is only just being introduced in the US, whereas this distribution model is well established in Europe amongst the supermarket chains.

Nielsen Global Connected Commerce Study in 2016 interviewed 30,000 respondents who have Internet access in 63 countries and discovered that the percentage of online buyers of alcohol was just 8%, which made it one of the lowest online take ups of any sector.

Profile of Purchasers of Alcohol

In-Store Only Online Alcohol Buyers

The average age of purchaser 49 39

Percentage of male buyers 49% 77%

Household Income over $100,000 31% 43%

Buyers who are married 53% 73%

Buyers who are in full-time work 42% 71%

Are they urban or suburban? 56% suburban 56% urban

The average online buyer of alcohol, according to MillerCoors is in the 35 to 45 age range. They enjoy a higher income than the average beer consumer, and when they do buy their beer online, they will buy much more than they would normally purchase in a store.

Distribution Method for Online Alcohol Sales

Click and Collect 50%

Same day delivery (within hours) 41%

Delivery in 1 or 2 days 34%

Delivery time over 2 days 27%

sell beer online

America’s Three-Tier System

Here we have the biggest barrier to alcohol e-commerce in the US. When prohibition was repealed, and the 21st Amendment became law, it specified that there had to be three tiers in the distribution model.

· The Producer

· The Middleman/Wholesaler

· The Retailer

Consequently, the beer brewers cannot sell directly to retailers, bars, or restaurants. They cannot pay them in any way to promote their product. This includes providing coolers or paying for shelf space. The brewers cannot sell directly to consumers, this is only permitted by licensed retailers.

In effect, this makes it impossible for breweries to operate their own eCommerce sites. The result is that it is easier for US brands to enter foreign markets than for foreign brands to enter the US market. Despite this, US brands are unhappy with the three-tier system, as it is less efficient. Another factor to be considered is that it infringes on free trade agreements.

No National Regulations

Another difficulty for online beer retailers in the US is that the 21st Amendment also handed over responsibility to individual states for regulation of alcoholic drinks, which means brewers have to handle 50 different regulatory bodies for manufacture, distribution, sale, and consumption of alcohol. In some cities, there are also regulations from individual municipalities. In the UK, such matters are handled nationally.

Third-Party Delivery Apps

Most alcohol purchased online in the US is through a variety of online delivery platforms. These apps have local retailer partners, and when you order from the app your beer will be delivered in about an hour. At the moment it is only these apps that are increasing the share of online sales in the alcohol market. But they are expensive to operate, do not offer a wider selection than the local partner stocks, and will typically have minimum orders, and delivery fees.

Key Players

· Drizly (The Original Player) – Serves 40 markets in the US and Canada

· Klink – Miami, Washington DC, Dallas, Ann Arbor

· Saucey – Mostly West Coast

· BrewDrop – 14 cities

· Minibar – 33 markets currently

· Thistle – 10 markets

· Swill – 15 Cities

· Drink Easy – Ships to most US states but 3-5 days delivery.

ecommerce branding for beer companies

PART 2 – STRATEGIES FOR MARKETING BEER ONLINE

Digital Branding Strategy

Beer brands should take control of content strategy by ensuring that there is detailed and consistent product content across available eCommerce platforms. There is even a Dallas Beer company that hired a Dallas DWI Lawyer to help with their branding strategy. There should be well designed and effective product portrayal across these platforms. They should also invest in their own website.

Content is King

Just as with other consumer products, producers tell the story of their product, provide interesting product-related content and competitions. This content should include well-designed images and video content to support the text. Tying in the product to key events throughout the year is also consistent with this strategy.

Co-Operate & Conquer

Beer brands should learn to work and develop those apps that are producing high volumes of sales. These apps are NOT licensed retailers but are classified as technology apps, so the 21st Amendment does not stop Brewers from investing in these apps, to ensure prominent placement of products. In return, the apps can provide detailed analytics back to the Brand.

Take a look at meal Delivery Services

In the UK, Heineken has developed a partnership with Deliveroo. Kail from MillerCoors suggests that other key players like UberEATS are trying to find ways or building similar partnerships and add beer to the list of products they provide.

You Cannot Afford to Forget Amazon

Any online strategy should have Amazon in a central position. They are the biggest US online store and also functions as a place where consumers compare products. Amazon Prime already delivers Beer in a select few markets, but Amazon will surely develop and bigger strategy to dominate this market as they have so many others. Check out Amazon.co.uk.

Social Media

Beer brands should seek to be the subject of online discussion on Social media. The creation of viral material and creative linking to campaigns can do a lot to enhance brand awareness.

Challenger Brands

Frequently challenger brands have been the most successful in making an impact online. Do not forget these small brands. A case where the small challenger brand has made a big impact online is the success of BrewDog in the UK, where a small brand has quickly become a major competitor in a given market.

PART 3 – TEN TOP SOCIAL MEDIA CAMPAIGNS

Beer Brands have used a variety of techniques to mobilize the power of Social Media over the years. In this section, we take a look at some of the techniques they have used. Mention social media and people immediately think of ways of creating viral posts. In fact, social media can be used in far more creative ways, as you will see.

It is also important that you realize that good campaigns can be reused or modified at a later date. In this way, you can build on the success of excellent campaigns.

Kingfisher Head Banging Beer Advert

This campaign from Indian Brand Kingfisher Beer featured a beer vending machine that dispensed beer in return for “headbangs.” At the machine users strapped on a special helmet that recorded the number of headbangs and log onto their Facebook account, and then do as many “Headbangs” as they could in 30 seconds. The number of beer cans dispensed was dependent on the number of bangs. Their success was posted to Facebook accounts. Results = 100,000 headbangs in three days and a massive 3 million impressions online.

Miller Lite Campaign

This campaign featured user-submitted photos of their “Miller Time”. The company offered $1,000 awarded to 10 people every day for 100 days. The response to the social media posts was phenomenal. 180,000 photos were submitted during the campaign. At the end of the original video posting a giant collage of visible under the #itsmillertime tag.

mashtag beer ecommerce

#Mashtag Beer

BrewDog, famed for creating unusual brews ran a campaign that allowed Twitter and Facebook users to create their own beer, by deciding which ingredients were used to create it. The result was #Mashtag (see the picture). The beer eventually contained New Zealand hops, Hazelnuts, and Oak chips. It had an alcohol content of 7.5%. The campaign claimed that BrewDog had created a democratic beer.

Newcastle Brown Bad Photoshop Ads

Newcastle Brown Bad Photoshop Ads

In response to Miller Lite’s successful Photo submission campaign, Newcastle Brown did a spoof version, where they invited social media users to submit photos to be badly photoshopped into adverts for Newcastle brown beer. Not only did these spoof ads have intentionally terrible photoshop work but they also featured groan-inducing puns (see the picture). A low-cost campaign that worked well.

Budweiser Buddy Cups

This campaign was based on some special cups used at Budweiser events. The cups have a special Choi-p in the bottom and when arriving at the event users have to scab the barcode on the bottom of the cup, to register. Then every time they do a “cheers” bringing glasses together the system automatically sends a friend request on Facebook. A clever gimmick to encourage event-goers to get to know each other. Another example of using Social Media interactivity in the real world.

Tweet-a-Beer

A new mobile app allows you to buy a pal a drink-through Twitter. Both parties have to have a PayPal and Twitter account to use the app. When you Tweet a Beer you send your Pal $5 and also send them the name of the place you want to meet and when to meet, for the beer.

amstel beer ecommerce

Digital Detox

Amstel has a passion for dragging people away from their smartphones and enjoying a relaxing beer with a friend instead. The digital detox app rewards users for staying away from their smartphones for eight hours, by buying them a beer. This app has been a great hit with users on social media. One of the most popular apps that were tested.

The Offline Glass

Introducing the glass that forces you to choose between your beer and your smartphone. This special glass has a slot cut out of the bottom of the glass, so it can only stand straight if propped up by your glass. . this brings people back from concentrating on their phones instead of enjoying the company. This was built especially for a bar but could well be used an s promotion for a beer brand.

heineken ecommerce

Spontaneous Party Campaigns

this is a Real-Time campaign that was initially staged in New York. Social media users who want to take their party to the next level are encouraged to Tweet why they deserve a Heineken Themed Holiday Party. The Tweets are monitored in Real-time and winners will instantly get the party essentials straight away. The essentials include a DJ, UBER gift cards, an event photographer, and as you can surely guess – Heineken Beer. The campaign later rolled out to Atlanta, Boston, Chicago, Houston, New York, Los Angeles, Miami, San Francisco, and Philadelphia.

I Bet He Drinks Carling Black Label

We finish with a vintage advert from 1990 which cleverly played on the rivalry between British and German football, and references the wartime classic movie Dam Busters. A funny film that resonated with the public and did a great deal to raise awareness.]

Conclusion

We began this article by looking at the potential market and how Beer Brands can exploit the Internet. We looked at the current state of play in online beer sales in the US, and identified problems related to the 21st Amendment, comparing the situation to the UK.

This led to a look at the best-performing methods of selling Beer online that currently exist. Moving on to other strategies that can be utilized. Finally moving on to some excellent examples of campaigns run in recent years.

There is still much to learn and it will take a lot of change before the US can match the online results of the UK and other European countries.